Keyword Search Combat is when lots of people search and fight for the most searched for term related to their business. When they find a search term that is the most popular then they bid for the top placement in that catagory and try to capture the most clicks. That is the basis for pay per click advertising, the Google Adwords has a great tool to find out what the most searched terms are called adwords tool find it here.
There are also special SEO and SEM software programs that can help you find the right term according to certain criteria and factors that you can use to refine who is looking for your product, service or website.
You can find a list of them at this SEO keyword search software post.
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